This appeal will be sent out digitally at the end of June 2024. Quarterly, each academic area within U Health sends both a print and digital appeal to an audience of alumni, faculty, or staff. The audience can vary in size, but this particular appeal will be around 5,000 recipients. My biggest qualm with these appeals is that we have typically used the same layout within Mailchimp. I am looking for ways to spruce up the layout and ensure it is clear, concise, and efficient for both computer and mobile use. This layout does do well with out audiences averaging around a 40% open rate across all areas (5) within U Health.