Eastern Virginia Medical School
| Audience | General |
|---|---|
| Purpose | Appeal |
| Click image to view complete sample |
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| Description | This email was sent to lapsed donors whose most recent gift was in FY19-FY23. We sent a similar stewardship email without a financial ask to our FY24 donors. This email was a surprisingly strong fundraiser and had an open rate of over 50%. |
| Submitted By | Mallory Washington - Assistant Director of Giving |
| Year | 2023 |
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