This is a DM that was sent ahead of BYU–Hawaii's annual Giving Day overseen by the Philanthropies Department. It was intended for students, employees, and a general audience. It's purpose is to make the audiences aware that Giving Day was coming up and to be inspired to give. What's unique about Giving Day is that it falls on the same week as BYU–Hawaii Founder's Week and that the Giving Day keeps picking up speed every year.