This was a piece we put together last Summer with an ask for donors (current and past), event attendees, and alumni to support graduate students. Typically we talk about the work we do at a higher level, and because we are a biomedical research facility, the science is very dense and it becomes tricky to tell our story. So for this appeal we decided to focus more on the people, and make and ask to support the students rather than the science. We also included address labels with a teaser on the outer envelope.