University of Chicago, Booth School of Business

AudienceGeneral
PurposeAppeal
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Description

The intended audience of this appeal were all Booth alumni who were not CY donors. The purpose was to incentivize alumni to give. Alumni could make a gift of any size to the Annual Fund and their name would be entered into a raffle to potentially win a trip for 2 to Iceland.

Submitted ByMaddie Thompson - Assistant Director, Annual Giving
Year2023
Keywords
  • Premium
  • Retention