The two print pieces were used in conjunction with our first annual spring parent participation drive in partnership with our Parent Association (PA) themed "Give and Grow". The target audience for this piece was all parents and guardians The document is co-branded with the annual fund logo (USM Fund) as well as USM Parent Association logo, which is a first for our school community to have the PA in partnership. Members of the PA provided design feedback on which elements and language to use to 'speak' to our parent community and interest them in how our annual fund supports the school in tangible ways.