As part of our Annual Giving team's ongoing effort to increase LYBUNT retention, we decided test out a mailed, long-form piece—similar to what many of our peers are doing (and reporting strong results). Our friends in communications helped bring this to life. The inspiration, as you’ll see from the attached Parent Fund brochure/envelope, is: “Renew your gift today. Plant the seeds of tomorrow.” It includes a plantable bookmark which we’re hoping will be spared from the trash/recycle bin and serve as a constant reminder—whether used as a bookmark or planted in the ground—to make an annual gift to Bowdoin.