This is the email series from the annual Young Alumni Challenge. The intended audience was graduates of the last decade, with the purpose of encouraging them to make their gift to Fairfield. This year the theme was The Fairfield 500, with the goal of 500 young alumni donors. All of our print and digital materials were race car-themed. The blank grey and white race car banners were GIFs with words moving in and out. Check out our webpage to view the video - www.fairfield.edu/yachallenge. The results were 560 YA donors, raised $48,316 to 10+ areas on campus.