Bowdoin College
| Audience | General |
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| Purpose | Appeal |
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| Description | Bowdoin held its first Athletics Day of Giving in May 2023 targeting all former alumni athletes, parents of current athletes, and community "super fans"--it was a HUGE success. Part of the communication plan included individual messages from the current coach of the sport you played, as an alum--example attached. This effort was a TON of manual work but paid off tremendously. |
| Submitted By | Megan Angis - Senior Associate Director, Marketing Strategy |
| Year | 2023 |
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