1) Digital Promotion: Celebrate Blue's Birthday on Give Marquette Day - Audience was current students. Purpose was to promote philanthropy to students and to encourage giving back to Marquette. This appeal is unique to Marquette since Blue is the Marquette University Police Department's community outreach dog, and Marquette students love him!
2) Digital Promotion / Event: Brewers Tailgate Senior Challenge - Audience was undergraduate Senior Class. Purpose was to promote senior class gift giving by offering a Brewers baseball game with a portion of the ticket price benefitting our Backpack Program. The Backpack Program was established to provide free groceries to any Marquette student who is having difficulty accessing affordable, nutritious food. Promotions included the message "start your legacy of giving back to future students."