In September of 2022, the Johns Hopkins Office of Annual Giving ran a premium campaign called "HOP into Fall," as a way to kickstart the FY23 year. The solicitation went to our whole audience and was intended to boost donor participation. Our premium was a Hopkins-branded "camp mug" for gifts of at least $25, and the response was incredible. The two-week campaign, which kicked off immediately after Labor Day, included a postcard and five emails. We smashed our original goal of 2,000 donors, and then our stretch goal of 2,500, ending the campaign at an impressive 3,352 donors.