In promotion of our Giving Day (March 2023), we created a series of "cheeky" videos for email solicitations and social media meant to catch people's attention because of their silly nature, and hopefully drive home the date of our giving day (3/23/23). One video that we got a lot of great feedback on was our ' 'Twas the Day Before Giving Day' video that we released on the... day before giving day. We even had people tell us that they hadn't intended to give, but saw the video and knew they had to participate!