Our Calendar Year End appeal is intended for our LYBUNT and SYBUNTs, including alumni, parents, and friends. Our annual end of the calendar year appeal is designed to increase our donors and dollars for calendar year end. This was the first year we designed a holiday card for the CYE appeal. For our CYE mailing alone, we increased over 1000% over our campaign from FY22. Our email bought in almost double from FY22 in total.