Loyola University Chicago
| Audience | General |
|---|---|
| Purpose | Appeal |
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| Description | This was our giving day pre-campaign mailing we sent to our entire mailable audience. We primarily used this piece to inform our alumni and donors that our giving day was coming up, and ask them to spread the news on social media. We included a reply envelope to encourage early giving to the campaign. Over 10% of our total gifts came from the pre-campaign mailer. |
| Submitted By | Samantha Larkin - Associate Director of Annual Giving |
| Year | 2023 |
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