Overview:
Campaign:
FY23 Spring Appeal.CAS-recent alumni-AB test
-FY23 Spring Appeal.CAS-recent alumni_Control (SEA23)
-FY23 Spring Appeal.CAS-recent alumni_Test (SEL23)

Purpose:
Increase email personalization and engagement.

Hypothesis:
School-specific copy & creatives perform better and are more personalized than more general ones.

Test Component(s):
-Control: general copy & creatives
-Test: school-specific copy & creatives

Population:
~13,000 recent alumni with pref school CAS (suppressions applied)

Winner criteria by clicks