This was an e-blast appeal as well as a print piece that went out in November 2022 . This was a way for us to get those donors engaged, with a soft ask. We created a bookmark with an Orange Creamsicle Cookie recipe, as well as a postcard that went to Newhouse Donors 60 years and older. The e-blast piece went to our LYBUNT Donors. We also were able to have an alum film herself baking the cookie, and created a video that was posted on social.