The email followed a mailed piece and this is one version of 2 emails with the same copy for Current & Lapsed Donors with segmentation for Alumni, Families, Non Donors, and our Leadership Giving Society. According to our reports, the click rate for the campaign was short of the industry benchmark and we fell short for total gifts and revenue from the previous year's September campaign. We split the list to test different send day/times and found that the morning send was better.