Saint Mary's College
| Audience | General |
|---|---|
| Purpose | Appeal |
| Click image to view complete sample |
|
| Description | The College sends a direct mail campaign at the end of the spring semester aimed at LYBUNTs, SYBUNTs, and donors who have given a pledge in previous years but not yet met that level during the current fiscal year. Messaging features a student and includes both a simple call to action and the past four years of giving history for the donor. |
| Submitted By | Thomas Josenhans - Assistant Director of Annual Giving Communication |
| Year | 2023 |
| Keywords |
|