Columbia University
| Audience | General |
|---|---|
| Purpose | Appeal |
| Click image to view complete sample |
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| Description | This email was sent to Columbia’s multi-affiliate alumni and donors as part of our FY23 fiscal year-end campaign. We leveraged dynamic content to personalize the email based on the recipient’s university affiliation. Personalized elements included the recipient’s first name, different ask language/amount, and quote graphics from specific staff/faculty. |
| Submitted By | Sarah Herman - Digital Marketing Email Specialist |
| Year | 2023 |
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