Portland State University Foundation

AudienceGeneral
PurposeAppeal
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Description

This piece was a general renewal mailer going to past donors from the last three fiscal years. It was intended simply to share a student/alumni success story and encourage them to renew their last gift. Unique aspects include the email campaign which was a lead in and lead out acknowledging the direct mail piece, the video elements and the Spanish language version.

Submitted ByConnor Tudbury - Director of Annual Giving
Year2023
Keywords
  • Reactivation
  • Retention