Wittenberg University

AudienceGeneral
PurposeStewardship
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Description

As part of a 12-month donor retention strategy, alumni and donors who "return to giving" after 3+ years lapsed receive a handwritten postcard from students saying Welcome Back and thanking them for their donation.

Submitted ByKristina Devine - AVP Advancement & Strategy
Year2023
Keywords
  • Reactivation