This is a larger campaign encompassing email, text, video, and direct mail primarily aimed at re-engaging lapsed donors, though there is a piece specifically designed for recent grads to make their first gift. We spoke with several donors who've made gifts in any amount for 20+ consecutive years about their reasons for giving, why they started, and how their philanthropic relationship with the College of Science and Engineering (CSE) has impacted them. The thesis of the campaign is that "Annual Adds Up", and gifts in any size given year over year can have a major impact.