Occidental College

AudienceReunion Alumni
PurposeAppeal
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Description

The Fifty Year Club challenge was sponsored by the class of 1968 which was celebrating its 55th class reunion. The goal of the appeal was to increase alumni participation rates for the classes of 1972 and earlier. The challenge period began on Oxy's giving day (April 20) and ran through the end of the fiscal year (June 30). The appeal resulted in a 40% increase in donors over the prior year.

Submitted ByJennifer Conroy - Associate Director of the Oxy Fund, Class Giving
Year2023
Keywords
  • Challenge
  • Reunion