Loyola Academy
| Audience | General |
|---|---|
| Purpose | Appeal |
| Click image to view complete sample |
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| Description | We wanted to augment our four appeals with a Happy Anniversary Mailing. We sent a personal letter on the 1st of the month when the donor made his/her gift last fiscal year and sent a follow-up email on the 15th of that month. We have seen an improvement in our donor retention rates that we will measure once the fiscal year closes. |
| Submitted By | Bridget Snyders - Director of Annual Giving |
| Year | 2022 |