Yale University
| Audience | Young Alumni |
|---|---|
| Purpose | Appeal |
| Click image to view complete sample |
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| Description | This mail and email companion piece included a freemium that was sent in May 2022 to new and reactivated LYBUNTs from FY21. A freemium silicone luggage tag with the Handsome Dan artwork featured on the mail/email piece was included. |
| Submitted By | Amanda Baker - Deputy Director for Young Alumni & Students, Yale Alumni Fund |
| Year | 2022 |
| Award Recipient | |
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