George Washington University
| Audience | General |
|---|---|
| Purpose | Appeal |
| Click image to view complete sample |
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| Description | The Luther Rice Society (LRS) Donors ($1K+ annually; $250+ within five years of graduation) represent over 15% of annual donors and account for 73% of annual dollars raised. This direct mail piece is the first in a series of solicitations to renew, upgrade or steward LRS-level donors. |
| Submitted By | Catie Stillwell - Assistant Director, Annual Giving Direct Response |
| Year | 2023 |
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