University of Pittsburgh

AudienceGeneral
PurposeAppeal
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Description

This was a letter to our current year donors for a second ask sent in the spring. We chose to highlight Pitt's areas of greatest priority for this appeal rather than asking for them to give back to the area that means most to them.

Submitted ByKara Getkin - Director, Direct Marketing
Year2022
Keywords
  • Second Ask
  • Retention