University of Wisconsin Madison
| Audience | General |
|---|---|
| Purpose | Appeal |
| Click image to view complete sample |
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| Description | This letter was the second mailed solicitation of our spring 2022 campaign. The copy on the left was consistent for all recipients. The red paragraphs on the right and the funds listed on the giving form changed depending upon the unit the recipient graduated from and/or most recently donated to. |
| Submitted By | Laura Markowitz - Senior Writer |
| Year | 2022 |