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AudienceGeneral
PurposeAppeal
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Description

Q2 Donor Renewal
Theme: Population Health
Renewal Audience (41K):
Donors who have given in the previous 3 fiscal years; exclude FY21 donors. Includes Loyal, New Leadership, LYBUNT, Lapsed (up to three years), Reactivated and Reacquired segments.
Strategy:
Donor retention for all donors with

Submitted ByPriscilla McGraw - Digital Marketing Manager
Year2022
Keywords
  • Retention