UC Berkeley

AudienceGeneral
PurposeAppeal
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Description

This appeal is a new effort for our team and is the first spring appeal that has shown success and part of our strategy to encourage donors to make multiple gifts in a year. We first used it in calendar year 2021 and sent it to current donors and lapsed donors.

Submitted ByMaya Varian - Development Associate
Year2021
Keywords
  • Second Ask