Johns Hopkins University
| Audience | General |
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| Purpose | Appeal |
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| Description | At the end of FY21, Johns Hopkins wanted to do an extra push for undergrad alumni donors. We hypothesized that we had left prospective donors on the table from our May giving day, so we decided to bring back the giving day premium for a two week-long event we called JuneGiving. |
| Submitted By | Ginny Gordon - Associate Director, Marketing, Office of Annual Giving |
| Year | 2021 |
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