Canisius College

AudienceGeneral
PurposeAppeal
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Description

In an effort to improve retention rates and to try and better solicit and renew donors and their support by gift date, we launched an "Anniversay Appeal" campaign. Included in the appeal is an anniversary card, reply form and return envelope. It drops the fist of each month.

Submitted BySummer Handzlik - Sr. Director, Annual Giving & Stewardship
Year2022
Keywords
  • Challenge
  • Retention