University of Wisconsin Stevens Point

AudienceGeneral
PurposeAppeal
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Description

We launched our Gift Anniversary direct mail appeal in October 2021 in an effort to help retain our donors. This piece went out to anyone who had not made a gift in the last year. For example, ff they made a gift in October of 2020 and hadn't made a gift since, they got this piece.

Submitted ByNicole Weir - Marketing, Communication and Annual Giving Manager for Advancement
Year2021
Keywords
  • Retention