University of Florida
| Audience | General |
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| Purpose | Appeal |
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| Description | In an effort to increase UF Alumni Association memberships and active member giving, UF launched the Flashback Campaign during homecoming season to honor UF's past and present achievements. Donors received a Flashback Pack that included four unique items emblazoned with UF's mascot from 1963. |
| Submitted By | Grace Castro - Associate Director of Membership & Annual Giving |
| Year | 2022 |
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