University of North Dakota
| Audience | General |
|---|---|
| Purpose | Appeal |
| Click image to view complete sample |
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| Description | This direct mail has 3 versions; attracting LYBNT, SYBNT, and long-lapsed donors. The letter is mostly the same for each version. However, we incorporated a few different phrases and the "ask" is for the same purpose but the "why" attracts various giving philosophies. |
| Submitted By | Laura Dulitz - Director of Annual Giving Program & Portfolio Development |
| Year | 2022 |