California State University, Northridge (CSUN)
| Audience | General |
|---|---|
| Purpose | Appeal |
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| Description | The Matador Hearts for Matador Minds Campaign was a 6 week long grassroots effort promoted via the CSUN Alumni Association BOD. With help from university marketing, assets and communications were created to help fundraise for 15 scholarships awarded annually through the CSUN Alumni Association. |
| Submitted By | Chelsea Wisenbaker - Director of Annual Giving and Donor Engagement |
| Year | 2021 |
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