University of Pittsburgh
| Audience | General |
|---|---|
| Purpose | Stewardship |
| Click image to view complete sample |
|
| Description | In recent years, Alumni Annual Giving at Pitt has stewarded donors via email only. We knew we were missing a loyal audience of donors without access to email, so the Direct Marketing Team wanted to find a cost-effective way to bring stewardship to them. We decided to use a postcard which is cheaper. |
| Submitted By | Kara Getkin - Director, Direct Marketing |
| Year | 2021 |
| Award Recipient |