South Dakota State University
| Audience | General |
|---|---|
| Purpose | Appeal |
| Click image to view complete sample |
|
| Description | Every year we send out a scholarship mailer in April. The past few years we have tried testing out affluent scoring by targeting those who give more as a humanitarian and those who give as a philanthropist. The humanitarian piece was emotional focused and the philanthropist targeted more fact based. |
| Submitted By | Heidi Hopewell - Assistant Director of Loyalty Givin |
| Year | 2021 |
| Keywords |
|