University of Arkansas for Medical Sciences
| Audience | General |
|---|---|
| Purpose | Appeal |
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| Description | 6am email on our 2021 Day of Giving - focused not just on giving, but also gratitude for our frontline healthcare workers. This was a shift for us from just encouraging giving on our day. Included video was well received & reinforced that our healthcare workers are on the frontlines of the pandemic. |
| Submitted By | Amanda May - Senior Director, Alumni & Annual Giving |
| Year | 2021 |
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