York University
| Audience | General |
|---|---|
| Purpose | Appeal |
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| Description | Identified a gap in the current process of engaging donors. Noticed that both non-donors and donors were addressed the same way. Updated and developed a new script from the previous one that acknowledged how thankful we are for their previous support and the impact it had on students at York. |
| Submitted By | Victorian Odunjo - Assistant Manager, Call Centre, Annual Giving |
| Year | 2019 |