We made a video of a student thanking donors for their gifts in 2020 and sent it out to roughly 400 donors who gave under $500 in FY2020 (July 1 2019-June 30 2020). This mail piece was my way of tying that video into a more personalized mail appeal for donors of $500+ in FY2020.
Submitted By
Amanda Pinney - Associate Director of Development & Communications