University of Pennsylvania
| Audience | Reunion Alumni |
|---|---|
| Purpose | Appeal |
| Click image to view complete sample |
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| Description | For this bi-annual campaign, we reached out to donors in Reunion to ask them to join their classmates in making a gift to their class fund. We create a letter template and ask Reunion Volunteers to add in memorable bits and pieces from their years on campus, as well as have them sign it. |
| Submitted By | Kim Hartnett - Associate Director, Creative Communications |
| Year | 2021 |