Texas State University
| Audience | General |
|---|---|
| Purpose | Appeal |
| Click image to view complete sample |
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| Description | Life membership program appeal to those who are "almost there" in reaching the cumulative giving threshold for the program. We targeted those who were within $250 remaining from the overall $1,000 needed to join the program. Merge fields customized the remaining amount per constituent |
| Submitted By | Kathryn Arnold - Assistant Director, Alumni Engagement |
| Year | 2020 |