University of Washington
| Audience | General |
|---|---|
| Purpose | Appeal |
| Click image to view complete sample |
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| Description | In April 2020, we launched a crowdfunding campaign for emergency student aid. Our first solicitation had low engagement so we redesigned the next email to bring the giving experience into the email body. This design reduced required clicks-to-give, limited drop-off and increased email conversions. |
| Submitted By | Nelmy Jerez - Digital Analytics Manager |
| Year | 2020 |
| Award Recipient | |
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