University of Virginia
| Audience | General |
|---|---|
| Purpose | Appeal |
| Click image to view complete sample |
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| Description | Personalization was the focus of our FY19 EOCY emails. The audience was FY14-18 lybunts/sybunts. Each email was personalized with up to three previous giving areas and an upgraded ask-string. The links went to a giving form that populated the personalized designations and the giving amount. |
| Submitted By | Tiffany Casale - Senior Associate Director, Direct Marketing |
| Year | 2019 |
| Award Recipient | |
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