UNC Chapel Hill
| Audience | Young Alumni |
|---|---|
| Purpose | Appeal |
| Click image to view complete sample |
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| Description | The "Move-In Mixtape" email campaign was created in an attempt to engage with the young alumni audience, fostering good will among this constituency by evoking nostalgic memories around 2018-2019 move-in weekend. |
| Submitted By | Lennon Brooks - Director of Annual Giving |
| Year | 2019 |
| Award Recipient |