William & Mary
| Audience | Reunion Alumni |
|---|---|
| Purpose | Appeal |
| Click image to view complete sample |
|
| Description | This effort is our reunion invitation solicitation. The piece is a direct mail sent to alumni whose reunion will be in the fall. It invites them to reunion weekend and to make their reunion gift. |
| Submitted By | Meghan Palombo - Director, Direct Marketing |
| Year | 2019 |
| Award Recipient |