William & Mary
| Audience | General |
|---|---|
| Purpose | Appeal |
| Click image to view complete sample |
|
| Description | We sent a variable email to each class year from 1970 - 2018 that listed the most popular movie, album, and pop culture item from the summer of their freshmen move-in. Landing page image attached. A follow-up email was sent 2 weeks later to non-donors soliciting gifts which featured a video. |
| Submitted By | Chris Stratton - Director, Volunteer Engagement |
| Year | 2018 |
| Award Recipient |