Search for Ideas

Welcome to AGN’s Sample Library. This member-only resource contains hundreds of examples from annual giving programs around the world, including fundraising appeals, stewardship communications, and volunteer materials. Use the category filters and keyword search below to explore the library now and get inspired by the work of others! Click here to submit a sample of your own.


Keywords Acquisition  |  Affinity  |  Athletics  |  Boards  |  Challenge  |  Consecutive  |  Crowdfunding  |  Employer Match  |  Faculty/Staff  |  Giving Day  |  Giving Tuesday  |  Impact Report  |  International  |  Leadership Gift  |  Parents  |  Participation  |  Phonathon  |  Premium  |  Reactivation  |  Recognition  |  Recurring  |  Regional  |  Retention  |  Reunion  |  Scholarship/Aid  |  Second Ask  |  Students  |  Survey  |  Young Alumni

  Institution Audience Purpose
Washington University in St. LouisGeneralAppeal
Washington University in St. LouisGeneralAppeal
Washington University in St. LouisGeneralAppeal
Washington University in St. LouisGeneralAppeal
Washington University in St. LouisStudentsAppeal
Washington University in St. LouisGeneralAppeal
Washington University School of MedicineGeneralAppeal
Wayne State UniveristyGeneralStewardship
Wayne State UniversityGeneralAppeal
Wayne State UniversityGeneralAppeal
Wayne State UniversityGeneralAppeal
Wayne State UniversityGeneralAppeal
Wayne State UniversityOtherOther
Webb InstituteGeneralAppeal
Weber State UniversityGeneralAppeal
Wellesley CollegeGeneralOther
Wellesley CollegeGeneralAppeal
Wellesley CollegeReunion AlumniAppeal
Wellesley CollegeGeneralAppeal
Wellesley CollegeOtherVolunteer Materials
  Institution Audience Purpose