Search for Ideas

Welcome to AGN’s Sample Library. This member-only resource contains hundreds of examples from annual giving programs around the world, including fundraising appeals, stewardship communications, and volunteer materials. Use the category filters and keyword search below to explore the library now and get inspired by the work of others! Click here to submit a sample of your own.


Keywords Acquisition  |  Affinity  |  Athletics  |  Boards  |  Challenge  |  Consecutive  |  Crowdfunding  |  Employer Match  |  Faculty/Staff  |  Giving Day  |  Giving Tuesday  |  Impact Report  |  International  |  Leadership Gift  |  Parents  |  Participation  |  Phonathon  |  Premium  |  Reactivation  |  Recognition  |  Recurring  |  Regional  |  Retention  |  Reunion  |  Scholarship/Aid  |  Second Ask  |  Students  |  Survey  |  Young Alumni

  Institution Audience Purpose
Kettering UniversityFaculty/StaffAppeal
Westover SchoolGeneralAppeal
Bucknell UniversityGeneralStewardship
Louisiana State UniversityGeneralAppeal
University of WyomingGeneralAppeal
Trinity HallGeneralAppeal
University of VirginiaGeneralAppeal
Yale UniversityYoung AlumniAppeal
Yale UniversityYoung AlumniAppeal
Yale UniversityYoung AlumniStewardship
Drake UniversityGeneralAppeal
Ohio Wesleyan UniversityGeneralAppeal
Campbell UniversityGeneralAppeal
Red Deer PolytechnicGeneralAppeal
North Park UniversityGeneralAppeal
Carroll UniversityStudentsAppeal
Massachusetts Institute of TechnologyYoung AlumniAppeal
Cal State San BernardinoGeneralAppeal
Buckingham Browne & NicholsGeneralAppeal
Syracuse UniversityGeneralAppeal
  Institution Audience Purpose